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CompUSA was one of the few retailers that kept its Apple contract by agreeing to adopt Apple's "store within a store" concept designed by Eight Inc. However, the "store within a store" approach did not meet expectations, in part because the Apple section was in the lowest-traffic area of CompUSA stores. CompUSA president Jim Halpin, who proclaimed that he would make Apple products his top priority, was forced to resign a year later.
Apple then added Best Buy as a second authorized reseller. Dell responded: "I'd shut it down and give the money back to the shareholders". This angered Jobs, due to Dell's success with its online store originally built by NeXT , his former business that Apple acquired to bring Jobs back.
A team of Apple and NeXT employees spent several months building an online store that would be better than Dell's. On November 10, , Steve Jobs announced the online store at an Apple press event, and during his keynote speech, he said: "I guess what we want to tell you, Michael, is that with our new products and our new store and our new build-to-order manufacturing, we're coming after you, buddy.
In August , Apple revamped the online storefront, removing the dedicated "Store" tab and making the entire website a retail experience. Jobs believed the Apple retail program needed to fundamentally change the relationship to the customer, and provide more control over the presentation of Apple products and the Apple brand message. Jobs recognized the limitations of third-party retailing and began investigating options to change the model.
The retail and development teams headed by Allen Moyer from The Walt Disney Company then began a series of mock-ups for the Apple Store inside a warehouse near the company's Cupertino headquarters. Several publications and analysts predicted the failure of Apple Stores. Then-CEO Steve Jobs said that "People haven't been willing to invest this much time and money or engineering in a store before", adding that "It's not important if the customer knows that.
They just feel it. They feel something's a little different. Apple has since re-established ties with major big box retailers like Best Buy and Staples. In an interview with Funke Mediengruppe in May Deirdre O'Brien commented, "Apple is sticking to its plan to open more stores around the globe in the future. Apple Stores have considerably changed the landscape for consumer electronics retailers and influenced other technological companies to follow suit.
The publication also wrote that "Apple salespeople are generally more knowledgeable, the products themselves are generally higher quality, and the stores are more appealing, aesthetically and practically. In October , reports surfaced that Steve Jobs and his retail team would help "drastically overhaul" Disney Stores.
His involvement was described by The New York Times as "particularly notable", given his work on the "highly successful" Apple Stores and his election to Disney's board of directors in Many other electronics retailers from around the world such as Huawei, Samsung, Xiaomi started to follow the designing trend of Apple Store.
In May , Apple significantly redesigned its Union Square Apple Store in downtown San Francisco , adding large glass doors for the entry, open spaces with touch-sensitive tables and shelves for product displays, and rebranded rooms for the store.
The "Genius Bar" becomes the "Genius Grove", a tree-lined area for help and support. In April , Apple announced that its "Today at Apple" educational sessions, which launched with its Union Square redesign in and offer more than 60 free hands-on sessions for creative skills, will also be expanded to all of its stores. All Apple Stores feature a Genius Bar, where customers can receive technical advice or set up service and repair for their products.
The Genius Bar provides hardware service on products that are not classified vintage or obsolete. Customers can come in and receive free training from a Creative in more than 60 different sessions. Topics include basic device knowledge, Apple's professional film, and music editing software, coding for kids, and tools for using Apple products in classroom-based learning. The largest Genius Bar in the world is located in Amsterdam. Apple Store openings and new product releases can draw crowds of hundreds, with some waiting in line as much as a day before the opening.
At the time, the store was the only place in the world where Apple merchandise could be purchased, including T-shirts, mugs, and pens. In July , an American expatriate blogger who lives in the southwestern Chinese city of Kunming reported on her discovery of what she called "the best ripoff store we had ever seen"—a fake Apple Store, complete with the glass exterior, wood display tables, winding staircase and large promotional posters found in legitimate Apple Stores, and with employees wearing lanyards and the same T-shirts as actual Apple Store employees.
According to The Wall Street Journal , unauthorized Apple resellers are found throughout China; the blogger's original post noted that two such stores were located within walking distance of the first knockoff, one of them with a misspelled sign reading "Apple Stoer". The operators of that store had applied for a reseller license from Apple. From Wikipedia, the free encyclopedia.
Retail store chain for Apple products. This article is about the Apple Inc. For other uses, see Apple Store disambiguation. Computer hardware Computer software Consumer electronics Distribution. Cupertino, California , U. See also: Apple worker organizations.
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Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment. Shop the Best Buy Apple brand store for Apple products, including Mac computers, iPhone, iPad, iPod and compatible accessories. Apple hosts "Today at Apple" sessions at its stores to teach customers how to better use their Apple products, and the company also offers in-.