Apple's customers and the press expect new hardware product updates for each product category from Apple every year, but Apple's corporate secrecy makes it difficult to predict when new products will be released. Complicated, scattered data, put together here for easy reference. Starting with data from , these designs use an annual calendar data visualization to clearly show both product announcements and release dates for Apple's major products.
The patterns were easier to understand when the product categories were broken apart into separate infographics. Bookmark and return to this page in the future as it will be updated as new products are announced and released.
Please share any suggestions or feedback for future revisions in the comments on the blog post. Here's a simple data visualization graphic that highlights one specific insight learned from the larger visuals below. The iPhone releases have followed a distinctive timing pattern for the last eight years, which we can use to predict the iPhone release.
Apple consistently avoids holding their event on September 11th, and we have enough history that the layout of dates in September has begun to repeat. They have tried to announce the new iPhones on the second Tuesday of September, and then release the phones on the Friday of the following week.
You can also see a consistent pattern of the announcement one week, and the products released the following Friday. Starting in , we are beginning to see two iPhone announcements each year. A major launch in the Fall and a minor announcement in the Spring. In , the major launch moved to October, which may have been related to supply chain issues from the pandemic, or may indicate a new shift.
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